Alejandro Paul

Alejandro Paul is one of the founders of the Sudtipos project, a key reference for the quality of its work. His work has contributed enormously in placing Argentina firmly on the map of graphic design.

Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Procter & Gamble, SC Johnson, Danone, and others.

With the founding of Sudtipos, Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces.

In 2012 his font Piel Script was selected at Letter2. He has received four certificates of excellence from the Type Directors Club and several awards at the Tipos Latinos biennial of typography.

He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design.

He has also taught seminars and spoken at the Type Master Weeks NY, TypoBerlin, TypeCon, Pecha Kucha and ATypI conferences, at the Type Directors Club in New York City, and at events in Hong Kong, France, Czech Republic, Austria, Spain, Portugal, Chile, Brazil, Colombia, Ecuador, Venezuela, Bolivia, Uruguay, Mexico, and Canada.

His work has been featured in publications around the globe, including Eye, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum, and many others.

He has been designated ATypI’s country delegate and is a member of the Alliance Graphique Internationale and the first one for Argentina.