Alex Trochut

The Type Directors Club and the Society of Typographic Aficionados are pleased to announce that designer and illustrator Alex Trochut will be giving a special presentation on Wednesday, August 23rd, as part of TypeCon2017.

Non-verbal Communication and the Written Medium

Letter design is the non-verbal communication of the written medium. It is not what you say. It is how you say it. Style becomes the message. Letters are a flexible matter, a human creation in constant change. Similar to fashion or music, letters have a connection with identity and every typographic style will have its place and time in history.

Alex will explain his creative process — a mix of conveying the demands of the client’s brief and his personal take on typographic rules.

About Alex Trochut

Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. Through his design, illustration, and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style.

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.

Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex’s work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.

Alex currently lives and works in Brooklyn.